A new television ad from Rep. Earl Pomeroy received national attention Tuesday and Wednesday, and it’s definitely a noteworthy campaign tactic by the nine-term incumbent who – like many other long-time Democratic incumbents – is facing a tough re-election bid this year as he runs against Republican challenger Rick Berg.

Here’s the ad, “Introduce,” which I first saw on Tuesday:

Here’s what the New York Times’ Ashley Parker wrote about the ad on Tuesday:

That Mr. Pomeroy, who is North Dakota’s lone House member and is running for his 10th term, is introducing himself to voters just a week out from Election Day is a sign of the tight race he’s locked into with Rick Berg, a Republican state legislator.

And this is what ABC News’ Michael Falcone reported on Tuesday:

Here’s a tactic that one of the most at-risk House Democrats – North Dakota Congressman Earl Pomeroy – is hoping will resonate with voters: just apologize.

“I know I’ve disappointed you with a vote here or there,” Pomeroy says in the spot. “But you can always count on the fact that I do what I do for the right reason.”

Politico’s Kasie Hunt wrote about the ad on Wednesday in the Daily 10, which is “drawn from news events in the most competitive contests in the nation”:

How much trouble is Rep. Earl Pomeroy in? The nine-term Democrat is running an ad introducing himself to voters and acknowledging how angry they are. “I’d like to introduce myself. I’m not Nancy Pelosi. I’m not Barack Obama. I’m Earl Pomeroy,” he says in a closing ad up Tuesday. “I know I’ve disappointed you with a vote here or there,” he says. “Thanks for the chance.” So much for nearly two decades of face time.

Tom Erickson, a spokesman with the National Republican Congressional Committee, issued a news release Wednesday morning that highlights Pomeroy’s statements in the ad:

“Only at the eleventh hour, with his career on the line, does Earl Pomeroy finally admit that he’s been a colossal disappointment to North Dakotans. However, Pomeroy’s admission comes too little too late as his vote for ObamaCare is simply unforgivable. Apology not accepted.”